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RMS "9 Step Business Growth System"
™
How to Develop and Integrate your Marketing
Systems
to create a Strong Foundation for Growth
The RMS "9 Step Business Growth System"
is a model that provides a step by step approach to developing
your business for long term profit growth. Each particular
step represents a specific marketing system that in isolation
can substantially grow your sales when implemented correctly.
However the true power of the 9 Step Business Growth
System is in the development and integration (in the
correct order) of each of these marketing systems into your
company's Marketing Action Plan (MAP). Instead of
relying on one or two ad hoc marketing activities to drive
your business growth, this system will help you develop
9 different revenue generating systems that will continuously
drive your business forward.
The RMS "9 Step Business Growth System"
(pictured above) is modeled in a pyramid form because each
individual system (starting from the bottom up) represents
a strong foundation for the growth of the systems listed
above it. The model not only demonstrates the value of developing
each one of the listed marketing and sales strategies, but
also the specific order that will achieve both the best
long term profit growth and the strongest business overall.
The synergy that is created from the integration of effective
marketing systems developed with the right timing and approach
has created exponential growth for many businesses.
This formula for business development was
developed by RESPONSE Marketing Solutions back in
1999 after refining several other high leverage business
development models. These other models identified many of
the strategies listed in the RMS "9 Step Business
Growth System", but they failed to give any guide
to the order or priority with which companies should attempt
each strategy. The RMS "9 Step Business Growth System"
has been successfully tested with hundreds of Australian
companies and it's this system that is responsible for many
of the successes outlined in the testimonials page. Each
system is briefly outlined below.
The 9 Business Growth Systems that Increase your Bottom
Line
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1.
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Measurement System & Market Research
Track the success of your different
marketing activities and sales conversion rates, change
what doesn't work and invest more time and money in
what succeeds. Research your clients to identify what
they want and what they find frustrating
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2.
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Points of Difference
Consistently and clearly communicate
your Points of Difference to prospects and clients
throughout all marketing, sales tools and points of
contact, and this will work on multiple fronts to
create more leads, better sales conversion, greater
customer retention and more word of mouth
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3.
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Sales System
Improve your Sales Conversion Rate,
Average Sale Value and Gross Profit by testing, refining
and systemising your sales presentation, sales materials,
offers, closing techniques, cross selling and upselling
approaches
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4.
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Service Delivery System
Develop a series of "Must Do"
steps with every sale that will exceed your customer's
expectations and create increased customer loyalty
and word of mouth referrals
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5.
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Customer Marketing/Retention Program
Communicate and market back to customers
on a regular basis and this will achieve both a high
customer retention rate, increased purchase frequency
and less price sensitivity
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6.
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Word of Mouth Marketing Systems
Harness the power of word of mouth by
developing ongoing Strategic Alliance Programs and
Referral Programs that work each and every month to
introduce prequalified and endorsed new prospects
to your business
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7.
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Key Account Relationship Marketing
High value prospects have high switching
costs, however an extremely successful way of winning
the large clients is by developing a 6 step (or more)
relationship marketing program that gradually wins
business at each step during a period of 6 months
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8.
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Direct Marketing Programs
The power of a well executed one to
one communication by mail, email, face or phone direct
to your prospect can create substantial new business,
but when developed as an ongoing "drip feed"
system, the results can multiply and compound your
growth
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9.
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Advertising Programs
Whether it be through broadcast, print
or web media, advertising when developed in an ongoing
program (that is continually tested and improved upon)
will usually be far more successful and less time
intensive than traditional one off campaigns
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The above descriptions provides an extremely
brief overview of each system. Within each of these areas,
there are many different strategies and tactics that will
be presented at our "9
Step Business Growth System" Seminar. To find
out how you can apply this system to grow your sales and
profit, simply call RESPONSE Marketing Solutions
on 08 9474 1211. Alternatively book
online and save $10 off the price of each ticket.
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