Client Testimonials

"I began working with Brett Williams after attending his 9 Step Business Growth Seminar. I was already an avid marketer, running a successful salon for the previous 15 years, but I was ready to take my business to the next level. Over the following 2 years Brett developed a variety of highly effective new business marketing programs using strategic alliances and referral programs, and helped maximise my client retention through lapsed and lost customer direct marketing system.

The results have been amazing. I gained 329 new clients from one strategic alliance mailout, and 360 from another. A lost client mailout (clients who hadn't been back between 3-24 months) returned 666 clients out of 1826, a conversion of 36.5%. Brett's direct marketing skills are exceptional. Through a key account relationship marketing program, we actually had 10 out of 11 local real estate agents promoting a Pierrot's special offer to every new home buyer in the area.

For the past 3 years, I've hardly needed Brett's help as the systems we set up have continued to work and we are at absolute capacity with 18 staff in one salon and everyone is fully booked! Between 2001 (when Brett started his programs) and 2005, our active client base has gone from 2000 to 3500, our average sale has gone from $65 to $90, our new clients have gone from 23 to 89 per month. I can't recommend Brett's marketing strategies and systems highly enough".

Julie Jeffery, Principal, Pierrot's Hair & Beauty Studio

"Brett, I'd like to take this opportunity to thank you for all that you have done for The Half Price Pottery Group. When we first came to you we lacked direction, motivation and a serious level of what to do and how to do it (even though we had used numerous marketing and advertising companies in the past that were reputed to be "The Biggest and the Best"). Since putting the various systems and programmes you designed into place and giving them a go, I can clearly say that we are very impressed.

From time of implementation to now our figures for the first 3 months are up by 25%, a remarkable achievement by any standards. We now have a totally new and positive outlook and can't help but feel we are finally on the right track, and most of all the results have given all the Franchisees a new lease on life. Thankyou for a job well done, you are a great Ambassador for the Marketing Industry".

David Blackman, Master Franchisor, Half Price Pottery Group

"Minuteman Press began working with RESPONSE Marketing Solutions in late 2001. Back then Brett Williams developed a marketing program for us that we still use to this day. The program involved developing a measurement system, Commitment Statement, prospect and client nurture program, strategic alliances and referral program. We have implemented these strategies and systems and not only did we have great initial success, the individual systems have continued to work each year. Brett effectively made himself redundant, and 5 years later we're still applying his marketing programs.

The beauty of all this is we didn't implement all the marketing systems to the letter, but they still succeeded, it's become an organic process we have now made our own. Brett has also continued to use Minuteman Press to do the printing for many of his other clients. This has been great for us, because we have watched his other clients succeed, going from strength to strength with similar programs. Seeing them grow too has given me further confidence to continue to apply these marketing strategies .

In the last 5 years, Minuteman Press has increased our sales by 412%, and we have achieved this whilst growing our gross profit margin each and every year since. We credit a large part of this growth to the success of the marketing programs Brett developed with us those many years ago".

David Kegen, Managing Director, Minuteman Press Perth

"CMI employed RESPONSE Marketing Solutions to assist with the marketing of several new products that we were struggling to obtain sales in. Brett helped break into the new markets with a series of marketing strategies and systems. The outcome has been outstanding. In particular our E-Vent product has come from being unknown in the market to now being the preferred roof venting solution for many builders. Sales of E-Vent have doubled each year since implementing Response's marketing program. The strategic approach to the marketing of E-VENT resulted in a response rate nearing 100%".

Kylie Elsegood- Smith, Partner, Combined Metal Industries

"Conscious Living employed Brett Williams to assist us with the marketing of our Conscious Living Expo. We were looking at a substantial increase in the ticket price and were concerned that this would result in reduced number of attendees. Brett came up with an innovative presale marketing strategy and a value add strategy for ticket sales. Not only did we increase the price (and profit per ticket), but we had a 27% increase in ticket sales over the previous year. Furthermore we also sold more expo booths due to a more effective direct mail program Brett instituted with us. An all round success".

Patricia Hamilton, Managing Director, Conscious Living Magazine and Expo

"In 2001, Brett Williams came to see me at my gym. I wanted to grow the business but I knew nothing about marketing. Brett had been referred to me by a friend, so I trusted him and gave him free range to market the business how he saw fit. We developed measurement and sales systems, developed our Commitment Statement, created client loyalty programs, set up strategic alliances (extremely successful) and referral programs and have created a variety of advertising and direct marketing programs. The most memorable was the Grand Opening of our new premises, where we made over $100,000 in direct and contract sales from a single weekend event (what we previously took 4 months to make). The marketing has certainly paid off, not only have we moved to much larger premises on the main road in Kalamunda, we've quadrupled our business, knocked most of our competition off and we're now really secure.

Before I met Brett I didn't know there was another side to marketing. He has led me the way and taught me the way. Now I know all about different marketing methods and systems, I've learned so much from Brett I don't need his assistance any more. A key thing I've learned is to employ people to work in the business so I can work on it. I've just been down south for 2 weeks and I'm off again to Malaysia for seven nights, 4 years ago I would never ever have been able to walk away from my business for even a weekend. I highly recommend Brett to any business owner".

Glynis Hoffmann, Owner, Gym Tonic Health Club

"Booth Technology has spent the last 18 months working with Brett Williams of RESPONSE Marketing Solutions at developing a comprehensive marketing and sales program. The key stand out successes have involved the measurement system, sales system, how we communicate our points of difference, our client direct marketing program and strategic alliance programs we've run.

The combination of these systems have helped increase the number (and qualification) of leads we generate, increased our conversion rate of both leads to appointment and appointments to sale, and with the ongoing monthly review of our Marketing Action Plan, we know exactly where we are going. Sales are up 36% over this time last year! Now we have the marketing systems to generate more sales, we're about to take our next step to employing another full time sales person".

Colin Booth, Managing Director, Booth Technology

"DDI Asia Pacific is strategic human resource consulting firm providing leadership and selection solutions to the Australian market. When developing our marketing program we contracted Brett Williams of RESPONSE Marketing Solutions to help us develop a "key account relationship marketing program" to help our account managers build personal relationships with HR Directors in the Top 100 companies across Australia (not an easy contact to get hold of.)

The early feedback after initiating our relationship marketing program has been very positive indeed. Our sales people are finding it easier to get past phone screens to talk to the key contacts, and to our surprise, the contacts are requesting appointments at earlier stages than we had planned, even though at this point we are not even asking for appointments! While it is too early to measure the sales impact of this campaign, we are very happy with the appointment to mailing percentage we have achieved to date which is about 15%. We anticipate however that this will go much higher as the campaign progresses. It has been so successful so quickly that there is also now much interest in the approach both from our UK and US offices.

I would recommend any company to at least explore how RESPONSE Marketing Solutions can work with them to improve the impact of their marketing dollar. Brett's advice is sensible, practical and based on both research and his own experience. Most importantly, his advice does get results!"

Evan Salt, Marketing Director, DDI Asia Pacific

"Bentleys MRI Perth has had a very successful and proactive year in marketing. The outcome of this successful year is attributed to the strategic involvement and contribution of Brett Williams and RESPONSE Marketing Solutions".

Graeme Sampson, Managing Partner
Bentleys MRI Perth - Chartered Accountants and Business Advisors

"I first met Brett Williams when I attended a Sales and Marketing Seminar he was presenting that had been hosted by a local government authority. What impressed me was that for the first time I was hearing about a systematic and comprehensive suite of marketing tools that could be used by almost any business to get and keep customers.

What's different about Brett is that his marketing tools span the marketing and advertising spectrum. Many marketing consultants have only one string to their bow which means that they will sell you their solution even when it may not be exactly right one for your business. Brett is not just an advertiser, nor just a copywriter, nor just a direct marketer; he is all of those things and more. For my company, it was his use of the "Commitment Statement" and unique attention getters that impressed me the most. He will have the right tools for your business as well".

Peter Rogers, Managing Director, Mystery Shopping International

“Our Perth based Magazine & Media business started working with Brett Williams from Response Marketing Solutions at a time when we were looking to improve the results of our direct marketing and telemarketing program for our web directory adverts. At this time I also took up the opportunity to manage the telemarketing division.

Together Brett and I overhauled all aspects of our direct marketing, including developing new telemarketing scripts, creating key selling benefits sheets, preparing new direct mail and email letters, creating a new offer and sales close strategy and training our telemarketing staff on the new program.

The whole structured approach has made a huge difference. With the new script, info pack and offer, the girls were more confident in their spiel, they quickly built rapport with the prospect and found it much easier to close the sale. The script has really worked, the letter was great and with the special offer only available within the next day, we’re actually getting 25% of prospects faxing or calling us back to purchase direct before we even call them back. The ratios have really turned around.

A further benefit of this system was the measurement tools that were implemented. The tally sheet especially has helped us to eliminate industry categories that weren’t effective, identify staff that were burning leads and those that were outperforming. Productivity has improved and we’ve now built a really strong team because of the measurement.

Before Brett and I first began working together on the integrated marketing program, we were averaging about 3 web directory sales per day. We are now averaging 30 sales per day and recently achieved our highest daily figure of 49 sales! We are very happy with the telemarketing program (we now have over 1500 website directory advertisers) and are excited by the potential this has opened up for our Perth based media firm”

Debra Shields, Call Centre Manager, Perth Based Magazine & Media Company

“I first began working with Brett Williams of Response Marketing Solutions around the time I started working in as a Display Advertising Sales Consultant. Our focus was on developing our media products and services, our media kit and our magazine display sales process.

Over a period of 3 months, Brett worked with me to develop 9 new media marketing products. We created a new media kit to explain these services and created a consultative sales process that helped us to develop an “Integrated Media Marketing Program” for our clients. Our media company  no longer sells advertising products, we now provide integrated marketing solutions tailored to the client’s needs, with services that meet both the branding and direct marketing objectives of the client’s business.

I was fortunate to be one of the first Media Marketing Consultants (that’s our new title) to start selling using this approach. I’m passionate about the media kit and the new products because I see the excitement with the clients when I show them how we have customised an integrated media marketing program to help grow their business. Not only are they excited, but this selling system makes it so easy to sell, clients just love the fact that we are actually focused on their bottom line. The program sells itself, it’s just brilliant.

Essentially, we’ve gone from selling singular products to providing a packaged solution, and in the process of doing it we’ve improved the conversion rate and have substantially improved the average value of each contract. Historically the maximum contract we would get would be about $18000 for a year, now I’m selling $30000-$40000 packages with the same effort and doing it with the clients thanking me. With our new closing strategy we’re also turning the sale around within a week, where as in the past it might take 1 to 2 months.

The outcome of this new sales process has been amazing. Since using this system, my sales conversion rate from appointments is now 75%! I’m over the moon about the whole sales program and the results we’ve achieved.”

Karen Nelley, Media Marketing Consultant, Perth Media Company