MAP (Marketing Action Plan) Your Path to Success

Growing your Turnover and Profit - Knowing what to do, when to do it and how to do it well!

Growing turnover and profitability is a primary objective for all businesses. While most companies have this as their goal, very few are aware of the huge untapped potential for profit growth that lies within their existing business.

This enormous growth potential can be tapped quite simply by developing and integrating strategies in each key leverage area of business development (advertising, marketing, sales and service), implementing these strategies effectively and then systemising them so they continue to work each and every month to grow your business.

While this sounds quite simple, few companies ever achieve a systemised, integrated and effective marketing program. Most businesses will have a number of marketing, sales and service initiatives, however they are usually developed "just in time", have ineffective, ad hoc implementation, which is not measured, and as a result these activities may only achieve 10% of their true potential.

The reason that marketing is often approached this way is because companies often have no marketing plan to follow. Marketing planning is deemed to be too complicated or time consuming to do in-house, or too costly and inaccurate when using outside consultants. It's certainly understandable that most companies prefer to spend their marketing money on creating some "Marketing Action" rather than on a "Plan".

At RESPONSE Marketing Solutions, the optimum approach we have found is to combine the elements of planning and action together into a "Marketing Action Plan". Marketing plans don't have to be big, heavy, time consuming documents based on theory. They can be quick, precise, specific plans that involve immediate action and evolve over time. The RMS MAP (Marketing Action Plan) is an action planning process we've applied with hundreds of clients that has helped them to enjoy sales and profit growth. The RMS MAP outlined below provides a simple to follow 5 stage process that can help you quickly and effectively develop an action plan that gets you results.

The RMS Integrated 5 Stage MAP to Business Development Success

	1. Analyse - Review your business, its problems and opportunities 2. Strategise - Identify a strategy to maximize each opportunity 3. Prioritise - Develop the order of implementation based on potential Return On Investment

4. Implement - Apply specialist skills to a marketing activity to create success 5. Systemise - Develop each activity as a system for ongoing results

The RMS MAP (in conjunction with the RMS "9 Step Business Growth System") provides a simple but effective formula to follow that will help you develop a comprehensive and integrated business development program. By following this MAP, you will be able to develop effective marketing systems in each area of your business in the right order that will produce the greatest Return On Investment for your time and money.

The RMS MAP and 9 Step Business Growth System is fully explained in our introductory
9 Step Business Growth System Seminar.